PLEK
Client:
Atoll AG (Switzerland)
The strategy tool to explore brands through music.
Music helps you to find ideas about how a brand should feel. In order to engage people and to be successful for a long time.
Music will let you discover where brands can be positioned in a semantic space. And what emotions, motives and values they stand for.
Music makes it easier for you to make judgments and decisions about brands. Because you respond faster and usually more honestly.
Music will show you emotional differences between a brand’s mission and its communication. A new way to align your activities.
